Climbing the Amazon Wall

Brands guide to surviving the Amazon jungle

A+ Content - Amazon Brand Registry - Part 2

*Reading time: 13 minutes* *A+ Content* is an enriched description available for product pages of brands enrolled in the * Amazon Brand Registry [1] *. Amazon has 350 million products listed. Emerging among them is a severe problem. It requires careful optimization of keywords and effective advertisement campaigns. If a...

Riccardo Ferrari
— March 2021 — 18196 views A+ A+ Content A+ Content Amazon Examples A+ Content Manager Amazon Amazon Brand Registry Amazon Marketing Amazon Sales Brand Story Enhanced Brand Content Marketing Marketplaces Sales

No More Amazon Anonymous Sellers

*Reading time: 7 min* On July 8, 2020, Amazon US announced: “Beginning on September 1, 2020, we will display a seller’s business name and address on their Amazon.com Seller Profile page. For individuals, we will display the individual name and address.” It did not happen precisely on September 1, but...

Riccardo Ferrari
— September 2020 — 2926 views Amazon Brand Protection Counterfeits IP Protection MAP MSRP Pirate Goods Third-Party Sellers Unauthorized Sellers Unsafe Products

Amazon Brand Registry - Part 1: Enrolling the Brand

Reading time: 20 minutes* Amazon Brand Registry is the Amazon program designed to protect brands on the marketplace. The program has evolved, and today it unleashes a whole set of brand services: Enhanced Brand Content (EBC or A+); [1] Stores; Sponsored Brands; Brand Dashboard; Transparency. These services go beyond protection...

Riccardo Ferrari
— December 2019 — 14598 views A+ Amazon Amazon Brand Registry Brand Registry Approval Brand Registry Enrollment Brand Stores Enhanced Brand Content Marketing Marketplaces Registered Agent Trademark Value-added Seller

The Amazon 5/50 Trap

The question is familiar to all US brands: “Why I am getting so many issues from such a small part of my business?” In spite of its tremendous growth, Amazon sales are not the way to make a living for most US companies. Still, the problems arising from the most...

Riccardo Ferrari
— July 2019 — 2440 views Amazon Growth Marketing