Climbing the Amazon Wall

Brands guide to surviving the Amazon jungle

No More Amazon Anonymous Sellers

*Reading time: 7 min* On July 8, 2020, Amazon US announced: “Beginning on September 1, 2020, we will display a seller’s business name and address on their Amazon.com Seller Profile page. For individuals, we will display the individual name and address.” It did not happen precisely on September 1, but...

Riccardo Ferrari
— September 2020 — 4864 views Amazon Brand Protection Counterfeits IP Protection MAP MSRP Pirate Goods Third-Party Sellers Unauthorized Sellers Unsafe Products

The Magnificent Seven

* Reading time: 16 minutes * There are seven specific areas where a value-added Amazon seller, willing to take care of a brand, can express a big deal of value: Images; Title, Bullets & Description; Offer structure; EBR, Brand Store, EBC for products; Keywords & PPC; Review gathering and management;...

Riccardo Ferrari
— October 2019 — 3888 views Amazon Brand Stores Conversion Enhanced Brand Content Enhanced Brand Registry Keyword Optimization MAP Marketing Pricing Product Listing Reviews SEO Traffic Value-added Seller

First: Know Thy Sellers

In a perfect world, you would design your Amazon strategy and then put it into action. In that perfect world, you would consider all the available options. You would analyze who should sell your products and how. You would choose your path and follow it. But the world is far...

Riccardo Ferrari
— July 2019 — 2839 views Amazon Marketing Sales Seller