Climbing the Amazon Wall

Brands guide to surviving the Amazon jungle

First: Know Thy Sellers

In a perfect world, you would design your Amazon strategy and then put it into action. In that perfect world, you would consider all the available options. You would analyze who should sell your products and how. You would choose your path and follow it. But the world is far...

Riccardo Ferrari
— July 2019 — 1817 views Amazon Marketing Sales Seller

The Amazon 5/50 Trap

The question is familiar to all US brands: “Why I am getting so many issues from such a small part of my business?” In spite of its tremendous growth, Amazon sales are not the way to make a living for most US companies. Still, the problems arising from the most...

Riccardo Ferrari
— July 2019 — 2017 views Amazon Growth Marketing