Climbing the Amazon Wall

Brands guide to surviving the Amazon jungle

Amazon Brand Registry - Part 1: Enrolling the Brand

Reading time: 20 minutes* Amazon Brand Registry is the Amazon program designed to protect brands on the marketplace. The program has evolved, and today it unleashes a whole set of brand services: Enhanced Brand Content (EBC or A+); [1] Stores; Sponsored Brands; Brand Dashboard; Transparency. These services go beyond protection...

Riccardo Ferrari
— December 2019 — 12798 views A+ Amazon Amazon Brand Registry Brand Registry Approval Brand Registry Enrollment Brand Stores Enhanced Brand Content Marketing Marketplaces Registered Agent Trademark Value-added Seller

The Magnificent Seven

* Reading time: 16 minutes * There are seven specific areas where a value-added Amazon seller, willing to take care of a brand, can express a big deal of value: Images; Title, Bullets & Description; Offer structure; EBR, Brand Store, EBC for products; Keywords & PPC; Review gathering and management;...

Riccardo Ferrari
— October 2019 — 2597 views Amazon Brand Stores Conversion Enhanced Brand Content Enhanced Brand Registry Keyword Optimization MAP Marketing Pricing Product Listing Reviews SEO Traffic Value-added Seller

First: Know Thy Sellers

In a perfect world, you would design your Amazon strategy and then put it into action. In that perfect world, you would consider all the available options. You would analyze who should sell your products and how. You would choose your path and follow it. But the world is far...

Riccardo Ferrari
— July 2019 — 1793 views Amazon Marketing Sales Seller

The Amazon 5/50 Trap

The question is familiar to all US brands: “Why I am getting so many issues from such a small part of my business?” In spite of its tremendous growth, Amazon sales are not the way to make a living for most US companies. Still, the problems arising from the most...

Riccardo Ferrari
— July 2019 — 1990 views Amazon Growth Marketing