Climbing the Amazon Wall

Brands guide to surviving the Amazon jungle

No More Amazon Anonymous Sellers

*Reading time: 7 min* On July 8, 2020, Amazon US announced: “Beginning on September 1, 2020, we will display a seller’s business name and address on their Amazon.com Seller Profile page. For individuals, we will display the individual name and address.” It did not happen precisely on September 1, but...

Riccardo Ferrari
— September 2020 — 2436 views Amazon Brand Protection Counterfeits IP Protection MAP MSRP Pirate Goods Third-Party Sellers Unauthorized Sellers Unsafe Products

Amazon Brand Registry - Part 1: Enrolling the Brand

Reading time: 20 minutes* Amazon Brand Registry is the Amazon program designed to protect brands on the marketplace. The program has evolved, and today it unleashes a whole set of brand services: Enhanced Brand Content (EBC or A+); [1] Stores; Sponsored Brands; Brand Dashboard; Transparency. These services go beyond protection...

Riccardo Ferrari
— December 2019 — 13114 views A+ Amazon Amazon Brand Registry Brand Registry Approval Brand Registry Enrollment Brand Stores Enhanced Brand Content Marketing Marketplaces Registered Agent Trademark Value-added Seller

The Amazon 5/50 Trap

The question is familiar to all US brands: “Why I am getting so many issues from such a small part of my business?” In spite of its tremendous growth, Amazon sales are not the way to make a living for most US companies. Still, the problems arising from the most...

Riccardo Ferrari
— July 2019 — 2100 views Amazon Growth Marketing