Climbing the Amazon Wall

Brands guide to surviving the Amazon jungle

No More Amazon Anonymous Sellers

*Reading time: 7 min* On July 8, 2020, Amazon US announced: “Beginning on September 1, 2020, we will display a seller’s business name and address on their Amazon.com Seller Profile page. For individuals, we will display the individual name and address.” It did not happen precisely on September 1, but...

Riccardo Ferrari
— September 2020 — 4865 views Amazon Brand Protection Counterfeits IP Protection MAP MSRP Pirate Goods Third-Party Sellers Unauthorized Sellers Unsafe Products

Amazon Brand Registry - Part 1: Enrolling the Brand

Reading time: 20 minutes* Amazon Brand Registry is the Amazon program designed to protect brands on the marketplace. The program has evolved, and today it unleashes a whole set of brand services: Enhanced Brand Content (EBC or A+); [1] Stores; Sponsored Brands; Brand Dashboard; Transparency. These services go beyond protection...

Riccardo Ferrari
— December 2019 — 17356 views A+ Amazon Amazon Brand Registry Brand Registry Approval Brand Registry Enrollment Brand Stores Enhanced Brand Content Marketing Marketplaces Registered Agent Trademark Value-added Seller

First: Know Thy Sellers

In a perfect world, you would design your Amazon strategy and then put it into action. In that perfect world, you would consider all the available options. You would analyze who should sell your products and how. You would choose your path and follow it. But the world is far...

Riccardo Ferrari
— July 2019 — 2839 views Amazon Marketing Sales Seller