Climbing the Amazon Wall

Brands guide to surviving the Amazon jungle

The Magnificent Seven

* Reading time: 16 minutes * There are seven specific areas where a value-added Amazon seller, willing to take care of a brand, can express a big deal of value: Images; Title, Bullets & Description; Offer structure; EBR, Brand Store, EBC for products; Keywords & PPC; Review gathering and management;...

Riccardo Ferrari
— October 2019 — 3888 views Amazon Brand Stores Conversion Enhanced Brand Content Enhanced Brand Registry Keyword Optimization MAP Marketing Pricing Product Listing Reviews SEO Traffic Value-added Seller

The Amazon 5/50 Trap

The question is familiar to all US brands: “Why I am getting so many issues from such a small part of my business?” In spite of its tremendous growth, Amazon sales are not the way to make a living for most US companies. Still, the problems arising from the most...

Riccardo Ferrari
— July 2019 — 3056 views Amazon Growth Marketing